CRE Negotiations

 

October 12, 2026
9:00 AM - 5:00 PM
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Memphis Area Association of Realtors
6393 Poplar Ave
Memphis, TN 38119
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To obtain CE credit, during course registration you must: 

-Purchase CE credit for each course that needs CE credit or you will not be able to access the CE certificate through your CCIM My Account.

Before the course starts:

-Complete your CCIM profile with your CE license/s information under the Professional Licenses tab in My Account. Enter the license type, number, state, and expiration date.

If your real estate commission requires it, you must pass the course with the qualifying score.

Discover the Art of Deal-Making

Successful commercial real estate transactions depend on strong negotiation skills. Commercial Real Estate Negotiations teaches professionals how to apply the CCIM Interest-Based Negotiations Model, helping them navigate complex deals with confidence and strategy. By shifting away from outdated high/low bargaining tactics, this course provides a structured, three-step process to secure better outcomes while maintaining strong relationships with clients and stakeholders.

Why This Course Matters Now:
 
In an evolving market where every deal requires strategic collaboration, understanding how to balance competing interests while maintaining leverage is crucial. This course provides real-world negotiation techniques that help professionals overcome common deal obstacles, communicate value, and close transactions efficiently.

Key Takeaways:

  • Understand Negotiation Dynamics – Identify key players in a negotiation and uncover what they truly need to reach an agreement.
  • Develop Win-Win Strategies – Learn how to meet the interests of all parties without sacrificing your own objectives.
  • Overcome Deal Roadblocks – Navigate challenges and address objections in a principled and transparent manner.
  • Enhance Your Communication Skills – Effectively communicate the consequences of not reaching an agreement to strengthen your position.
  • Maintain a Collaborative Approach – Build long-term relationships by negotiating with professionalism and confidence.

Who Should Attend?
 
This course is ideal for commercial brokers, investors, and real estate professionals looking to sharpen their negotiation skills, close more deals, and strengthen client relationships.

Good News!

This course is worth 8 credit hours for the Introduction to Commercial Real Estate Certificate! For more information, jump-start your career today!

Tech Requirements: 

PC and Mac: Current version of Microsoft Office with a full version of Excel are required. 


$300 for CCIM Chapter Members and MAAR Members. (Please contact Ivy Johnson, 901.690.1020 to validate MAAR Membership registration discount.)
$400 for guests.

CLICK HERE TO REGISTER


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